When creating an online store, choosing the right theme and plugins is crucial for both functionality and aesthetics. Here are some essential themes and plugins to consider:

Popular eCommerce Themes

• WooCommerce Themes:
  • Astra: A versatile and lightweight theme compatible with WooCommerce, offering various customization options.
  • OceanWP: Another popular choice known for its speed, flexibility, and SEO-friendliness.
  • Divi: A powerful theme builder with a drag-and-drop interface, allowing for extensive customization.
• Shopify Themes:
  • Dawn: Shopify's free theme designed for speed and performance.
  • Minimal: A minimalist theme with a clean and modern design.
  • Supply: A theme suitable for fashion and apparel stores, featuring product carousels and lookbooks.

Essential Plugins

• Payment Gateways:
  • Stripe: A popular payment processor offering various payment methods.
  • PayPal: A widely used online payment system.
  • PayU: A leading payment gateway in India, providing multiple payment options.
• Shipping and Delivery:
  • WooCommerce Shipping & Tax: A core plugin for managing shipping rates and taxes within WooCommerce.
  • ShipStation: A comprehensive shipping solution for managing orders, labels, and tracking.
• Product Reviews and Ratings:
  • Yotpo: A popular review platform for collecting and displaying customer reviews.
  • Product Reviews: A basic plugin for adding product reviews and ratings to your store.
• SEO:
  • Yoast SEO: A comprehensive SEO plugin for optimizing your website for search engines.
  • Rank Math: Another popular SEO plugin offering advanced features and integrations.
• Security:
  • Wordfence Security: A firewall and malware scanner to protect your website from threats.
  • Sucuri Security: A premium security solution with a website firewall and malware removal services.
• Marketing and Sales:
  • Mailchimp: An email marketing service for building and managing email lists.
  • OptinMonster: A popup and lead generation plugin to capture email subscribers.
  • WooCommerce Abandoned Cart Recovery: A plugin to recover abandoned carts and increase sales.

o bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.

A client that's unhappy for a reason is a problem, a client that's unhappy though he or her can't quite put a finger on it is worse. Chances are there wasn't collaboration, communication, and checkpoints, there wasn't a process agreed upon or specified with the granularity required. It's content strategy gone awry right from the start. If that's what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.